Om oss

Cubus is part of the Norwegian family company, Varner. Our goal is to cover the basic clothing needs of Nordic families – and make it easy for you to feel good. The goal has been the same for over 40 years, but we are developing faster than ever.

We have strong ties to Cubus' Nordic roots. The Nordic way of life, values ​​and needs. We bring with us the Nordic, simple design language and draw our color palettes from nature. Our team of designers is guided by the Nordic seasons with an emphasis on climate, clear seasons and sometimes unstable weather. We know that with summer here in the north comes the need for light long pants and an updated down jacket, just as autumn brings with it the desire for warm comfort as well as light, functional materials.

With a focus on pure, simple qualities and natural materials, we aim to be the best in wool and a pioneer in new natural fibers. With an emphasis on fiber before trend, our design teams, season after season, revive the idea of ​​the timeless, Nordic basic wardrobe – and give it a modern twist.

In addition to function, we carry with us an eternal underlying awareness of choosing the most sustainable options possible throughout the entire production process. Every step we take counts. Like when we decide to focus on only four fabric suppliers to achieve a greater degree of transparency, or when we cut out metal details on our hoodies and switch to recycled zipper tape in our jeans collections. Because even the details count. And because we have a responsibility, and a great internal drive, for initiatives that drive the green shift forward.

We listen to the needs, desires and values ​​that emerge in the people around us – in the society we are a part of. We work hard to ensure that our products meet your needs and have something to say about your quality of life. We work hard on the essential garments in your wardrobe, so that they stay updated and modern. The ones that are your first choices in the morning. The ones you return to, again and again, because they are useful, durable and functional. We elevate the Nordic favorite garments and give them the place they deserve. The quality they deserve. Through credibility, respect, humility and a culture of innovation, we aim to earn the place as your main destination for favorite garments – for the whole family!

It's great to be someone's favorite. That's why we work hard to become yours.